Expert Stakeholders™ are screened for personality, attitude and behavioural characteristics before self-selecting specific categories or topics in which they have a higher level of interest, knowledge and engagement and as a result, greater influence with their peers. The methodology is US Patent Pending.
'Expert Stakeholders' are:
- Customers, commentators, employees, partners or opinion-formers
- Highly interested and engaged in selective categories
- ‘Peer influencers’ actively influencing friends, family & colleagues
- Found in most traditional B2C and B2B audiences
Data from Expert Stakeholders is forward looking. It helps managers anticipate challenges and strategic options and manage for growth.