Instant information and an increasingly connected society are creating an environment that every business needs to actively manage. Our work informs corporate and investment strategy by qualifying and identifying Expert Stakeholders™ and sourcing data directly from them to anticipate your organisation’s reputation and revenue.
Expert Stakeholders™ are screened for personality, attitude and behavioural characteristics before self-selecting specific categories or topics in which they have a higher level of interest, knowledge, and engagement and as a result, greater influence with their peers. The methodology is US Patent Pending.
Knowing how fast your organisation is gaining or losing ground on competitors gives you an edge. Competitive Momentum™ is an early warning system that helps alert managers to threats and opportunities.
FleishmanHillard and Lepere Analytics have partnered to create a new research methodology to help companies understand and proactively manage the ‘Authenticity Gap’ – the gap between audiences’ expectations and their actual experience of a company or brand.
A new, evidence based method of matching brand needs to programming and sponsorship opportunities, to maximise value for all parties.
To drive sustainable growth, corporate leaders need to know the degree of alignment or non-alignment between senior and middle management and between management and non-management employees. Understanding The Enterprise Deficit™ helps managers align vision and strategy with actual working practices and delivery.