Brand Matching

Brand Matching

Evaluation tool for broadcasters and brand owners

A new, evidence based method of matching brand needs to programming and sponsorship opportunities, to maximise value for all parties.

‘Expert Consumers’ rate...

  1. Their relationship with a brand to establish Brand Needs
  2. Their after-image and associations of a programme to establish the Programme Footprint™

...using the Relationship Framework.

Brand matching helps broadcasters to re-position and focus programme assets across all genres/platforms. It elevates the sales pitch and differentiates them from peer broadcasters.

The Perfect Fit
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The Perfect Fit

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Brand Matching

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Brand Matching
Competitive momentum chart

Brand Matching



Competitive momentum chart