Evaluation tool for broadcasters and brand owners
A new, evidence based method of matching brand needs to programming and sponsorship opportunities, to maximise value for all parties.
‘Expert Consumers’ rate...
- Their relationship with a brand to establish Brand Needs
- Their after-image and associations of a programme to establish the Programme Footprint™
...using the Relationship Framework.
Brand matching helps broadcasters to re-position and focus programme assets across all genres/platforms. It elevates the sales pitch and differentiates them from peer broadcasters.