FleishmanHillard Wins PRWeek’s Inaugural ‘Global Agency of the Year’ Title
Barcelona, Spain, May 15, 2014 — FleishmanHillard has been named the inaugural winner of PRWeek’s Global Agency of the Year. The honor follows the agency’s recent Large Agency of the Year honor from PRWeek U.S., a leading industry publication. The award recognizes a global firm that displays strong financial performance, multinational network strength, innovation and employee-focused initiatives. In addition to FleishmanHillard’s title, the firm’s specialty brand TogoRun was named the International Agency of the Year, which honors an agency that has a presence in two or more countries.
“This award, coupled with our Large Agency of the Year recognition in March, is a real testament to all that FleishmanHillard has accomplished,” said Dave Senay, president and CEO of FleishmanHillard. “The real winners here are each of our employees throughout the world, and the clients for whom we work.”
In selecting FleishmanHillard as its Global Agency of the Year – given to a firm with a presence in three regions or more – PRWeek recognized the agency’s refreshed brand, employee programs and innovative efforts, including:
- The launch of FleishmanHillard TRUE, an online magazine featuring forward-thinkers’ insights on the topics shaping media, marketing and communications.
- Authenticity Gap, research with Lepere Analytics that gives companies insights into gaps between consumer expectations with brands and real experiences.
- Ethics as Culture, led by Senay — chair of the Council of PR Firms —and the Josephson Institute. It was then given to the Council to lead an industry effort in ethical decision-making.
“When we reimagined what our firm should be, our mission was to become the most complete communications firm in the world,” said Stephanie Marchesi, FleishmanHillard chief marketing officer. “We’re constantly looking at ways to further enhance our value to clients, so this Global Agency of the Year honor is so gratifying because it recognizes our accomplishments and progress toward that ambitious mission.”